TOM & TIKI
Tom & Tiki is a special-edition line of premium pet food created by award-winning chef Tom Colicchio, inspired by the bond he shares with his dog, Tiki.
The identity is built around a continuous-line logo that symbolizes the infinite connection between humans and dogs. To extend the concept, I created a series of playful line illustrations that celebrate each dog’s unique personality—because every dog adds something special to the family. A bold, vibrant color palette ensures strong shelf impact while reinforcing the brand’s joyful and affectionate tone.
