TOM & TIKI
Tom & Tiki is a special-edition line of premium pet food created by award-winning chef Tom Colicchio, inspired by the bond he shares with his dog, Tiki.
The identity is built around a continuous-line logo that symbolizes the infinite connection between humans and dogs. To extend the concept, I created a series of playful line illustrations that celebrate each dog’s unique personality—because every dog adds something special to the family. A bold, vibrant color palette ensures strong shelf impact while reinforcing the brand’s joyful and affectionate tone.
Concept project. This work is not affiliated with or endorsed by Tom Colicchio or any related entities.
